The Finnish government has identified social media influencers as key workers - a nod to their ability to access parts of the country others can't reach.
“Your ‘why’ will get you through this” – Thoughts ahead of 2020
Recognising your 'why' will help you focus on the right way of using social.
Influencers, common sense and ethics
Another angsty influencer story. We comms people have to keep an eye on the ethics and common sense of influencers - not sure we can rely on them to be doing it!
Influencers and the PR sector – time for the relationships people to step up
Why isn't the PR world all over influencer relations?
Bringing your whole self to social media
Do you separate out your different selves on social media? Here's my thoughts on why you shouldn't
Seven things I learnt from a sprint process
After a three-day sprint process, what were the seven things I learnt?
Employee Advocacy =/v Influencer Relations
A blog inspired by an episode of the Internal Comms podcast from Katie Macaulay with GOAT founder, Harry Hugo. Great conversation about influencer marketing, which got me thinking...
Automation? A threat or an opportunity for PR?
A recent ONS report says future jobs are at risk because of automation. But here's why I think this should a cause for opportunity, not for worry.
Come on – get moving!
Are you getting enough steps in every day? You should. You'll live longer!
Employee Advocacy as a route to social media success – new podcast
Take a listen as I join Paul Sutton, host of the Digital Download podcast, to discuss employee advocacy.
