Over the next few weeks I have a number of speaking engagements lined up. I’ve done loads of speaking (in rugby meetings) or media interviews but never actually about what I do or how we do it at Zurich. But, I’m hoping the basics are there, but as ever, the doubt process kicks in. I have to make sure I get my message straight (and simple) and then I hope the delivery will pan out OK.
15 October – Social Media Risks Forum, St. Pancras Renaissance Hotel
I’ll be outlining how we (Zurich Insurance UK) has approached social media across the company, discussing the chosen channels, content strategy and how to tread the fine line between customer and employee engagement and the regulatory regime governing the sector. More at: http://socialmediarisks.co.uk/
24 November – I’ll be joining a panel looking at Measurement and Buy-in at the Social Media Results For PR & Comms Conference in central London.
How do you measure success? Examining the metrics and methods to evaluate your impact and engagement on social media and benchmark yourself against the competition
The tools available to analyse and monitor your platforms – are they worth it or are there cheaper methods?
Exploring the best methods for engaging and reporting to senior teams to justify the value of social media PR and comms
How to best consolidate reports across channels, harness the data and analytics gathered and feed into future campaign strategies to drive business change