Recognising your 'why' will help you focus on the right way of using social.
Another angsty influencer story. We comms people have to keep an eye on the ethics and common sense of influencers - not sure we can rely on them to be doing it!
"Are you a digital disruptor?" That's a question I answered a few weeks ago and now I find myself on a programme with 39 or so colleagues looking into just that. Over the next six months, we'll be meeting regularly to learn about disruption, digital and how it all fits together. We'll be working together … Continue reading Digital Disruptor? I’m in!
Take a listen to Roger Edward's podcast on how to avoid social media compliance issues in regulated industries
Yesterday's news that JD Wetherspoon, one of the country's leading pub chain groups, has withdrawn entirely from social media, has sent somewhat of a shockwave around social media types. First reports appeared to suggest it was due to a reaction to the misdemeanours of some of their pubs/franchisees in treating local MPs (and others) poorly. … Continue reading Final orders for Wetherspoons social media – my view
Happy New Year readers!Today is New Years Day 2017 and, for my sins, I've got a nine hour round trip to Manchester to contend with. So, my podcast app is updated and got plenty downloaded as I'm about to hit the road. I use driving "down time" as a chance to keep my industry knowledge updated and … Continue reading My top 10 social media podcasts
Things are nuts at the moment. Sound familiar? Can't believe we're already over 1/6 of the way into the year. But what a start to 2016. I feel like I've been making great strides with my mission to give permission to our colleagues to operate in the social space. I've done presentations and chats with … Continue reading Versatility rocks!
This weekend, I’ve had a sort of epiphany. It is January after all, so no better time! I read a piece on Friday night about social media and PR metrics in 2016 by the guru of all things both, Stephen Waddington. Regardless of whether you read on from here, you really should read the post! … Continue reading Metrics, goals and a January epiphany
Earlier this week, I spoke at the Getting Results from Social Media and PR conference at a great facility at One America Square in the centre of London. The panel I was on was about "How to Secure Senior Stakeholder Buy-In With Comprehensive, Practical Tools & Methods To Measure & Prove The Value Of Your … Continue reading Let’s talk about results!
In a few weeks, on 16th October, I'm speaking on a panel at Online Influence Conference: West In the run up to Oi West (as it's known), I answered some advance questions covering about strategic social, video streaming and employee engagement... How has the role of Social Media Manager changed over the last few years? The role has … Continue reading Thoughts ahead of Online Influence West