Metrics and reporting – what does your boss want/need?

I've just read a really interesting blog post by Katie Paine from Paine Publishing¬†at PR Daily¬†which made a number of points really clearly and are well worth sharing. It's on the ongoing theme of metrics and reporting - an area Im constantly challenged by. It starts off by asking "Why do rational, intelligent PR people … Continue reading Metrics and reporting – what does your boss want/need?